IOSR Journal of Research & Method in Education (IOSR-JRME) e-ISSN: 2320–7388,p-ISSN: 2320–737X Volume 2, Issue 4 (Jul. Found inside – Page 613Basic marketing research techniques , as discussed in earlier chapters of this text , apply to advertising research , but ... Notions of Behavioral Science and the Problems of Advertising : A Proposal for a Research System , ” Research paper no . Found inside – Page 598Larreche, J.C. (1975), 'Marketing Managers and Models: A Search fora Better Match', Research Paper Series, No. 157, INSEAD, Fontainebleau. It is akin to dream selling for some. John, a former researcher at PharmaCARE, comes to your office. Some of its types, such as an ad in the newspaper or on the radio, do not require much money, where other forms of advertising, such as television, require significant funding. Found inside – Page 532In marketing , the desired effect is to influence to buy , so linguistic studies as to how this influence can be enhanced by ... 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