digital marketing questions to ask

It’s important to remember, however, that ROI doesn’t have to mean revenue. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. Just remember that your priority is always to write for humans, not search engines. How much does social media marketing cost? 8. Questions like, “What was your first big project?” or “Can you tell me about a time you used analytics to solve a problem or discover an insight, and how did you use that insight?”Asking these kinds of questions helps you go beyond just learning when and where so… The purpose of this post is to give you a list of the key questions you should ask and the answers you should […], Your email address will not be published. You are in great company! Encourage audience engagement. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. Yes! Is short-form or long-form content better? How Would You Explain Digital Marketing? The most important thing to remember about your From email address is to make it recognizable. 14. Yes and no. 18. The key is to get the maximum ROI out of the time or money you put into it. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. 14. I agree, John. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. If you’ve found your way here, you probably just made a great pitch and landed a brand new client. Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore. I think it’s important for companies to do their due diligence before investing in marketing services, though. And if you have any more questions about digital marketing, check out our CEO Shama’s new book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. So give your new digital marketing efforts some time to take effect, and then look for an overall uptick in sales. Today, a single-minded approach to digital marketing will exclude large portions of an audience, preventing a site from remaining competitive. What are some common content marketing mistakes? Luckily, we’re here to help point you in the right direction. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide. So, let's get to it. Thank you so much for sharing with us. Yes, you’re right! Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. Similar to survey forms, questionnaires help digital marketing agencies gather additional information about their client's business. Yes! That’s definitely something we think about at Leverage since we have a lot of clients who need us to build their site and provide ongoing maintenance. Provide valuable content freely, without getting salesy. Content marketing turns traditional marketing on its head. 8. Should I use HTML or plain text-based emails? Where’s the happy medium? How’s that for a vague answer? Keep reading for 5 must-ask questions to investigate before you make a decision. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Noncompliance with this law can be as high as $300 per email recipient. Without a clear plan in place, all the time you put into developing content is wasted. 6. Going to implement it now. In this article, we’ll cover seven questions to ask when reviewing your digital marketing plan. You’re welcome! Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too! There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. The ROI you end up with is the direct result of how focused your social media marketing strategy is. The sooner you get started, the sooner you’ll see results. Digital Marketing Manager Interview Questions. Maybe you’re planning to hire a digital marketing agency for the first time. You should review your digital marketing plan regularly to ensure that you have a roadmap to achieve your goals and grow your business. How important an editorial calendar depends on your individual strategy. The answer here is a definite…both! Your tips seem very useful. Maybe you’ve been burned by a black hat SEO agency and have sworn you’ll be more particular about the next marketing partner you choose. That’s how you’ll know if things are working as planned. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. https://www.theleverageway.com/wp-content/uploads/2017/03/questions-for-your-marketing-agency-featured-image.png, https://www.theleverageway.com/wp-content/uploads/2016/05/logo-1.png, 40 Questions To Ask Before Hiring a Digital Marketing Agency. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job. Also, check out the digital marketing companies previous work and reviews. It’s important to remember that content marketing is just one step in the conversion funnel. The 18 Interview Questions We Ask. Let your passion and personality shine through. Develop a customer persona to whom your content should speak. I hope you find value in future Leverage blog posts as well. 14. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. This article is really helpful for a business owner. First, determine who your target audience is. Amazingly, people are much more likely to do something if you simply ask them to. I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. “Out of the full inbox of newsletters yours is the only one that I read the minute it comes, EVERY TIME.”, How to 10X Your Sales Pipeline with Earned PR, 50 Incredible Examples of B2B Email Marketing, Strategic Public Relations: Planning, Process, and Execution, How to Create a Content Marketing Strategy That Wins Market Share. That’s a LOT of questions! Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. I’m so glad that you mentioned asking if you need to find someone else to maintain the website, after the launch. How can I increase my click-through rate? Thanks for sharing. One thing is for certain – social media marketing is never free. Ask questions, and invite them to respond. 1. Thanks for the tips. It should convey an idea of what the content contains, while also hooking people’s interest. But you don’t have to go far. 6. But in general, fresh content should be posted no less often than twice a week. Facebook is the social media platform of choice for over a billion people worldwide. 10. We put together this list of important questions to ask a digital marketing agency to help companies of all sizes identify the most common traits of a marketing agency that won’t treat them right. How should I get started with content marketing? Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. How can content marketing make me into an industry thought leader? Bookmarked this thread for future reference. I will remind of these in future. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. That’s the time when your whole website is aligned with SEO. It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. 19. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. How important is it to share my content on social media? Very helpful blog post.. You’re welcome, Hannah! First of all, many email service providers won’t even allow you to use purchased lists. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. Business owners realize they need this but generally don’t understand who, what where, or why they need this. All points in this posts are valid. Startup Cafe Digital is a digital marketing agency focusing on driving results in every campaign that we do for our clients. These are general digital marketing interview questions you can ask to better understand what base knowledge the candidate has. How can content marketing make me into an industry thought leader? I find potential clients of mine generally ask a lot of questions but don’t ask the right ones. increased traffic, conversions). And once again, testing is the way to find out what works best. Email marketing is one of the most effective ways for a business to reach customers directly. We are working to apply these methods in an innovative way in Pulse Digital agency but your words give us instructions to do it differently Thanks. Might write an ebook about an important topic in your content will also.... Example, you might write an ebook about an important topic in your field is exactly what can., such as that contained in White papers and ebooks, is a vast field with strategies... A clear plan in place, all the services described above purpose of each is the,! Sense of trust in consumers, and influence them by being a part of.. A company and its products or services, digital marketing questions to ask your target demographic to engage prospective digital marketing agencies gather information. These questions should drive your prospective digital marketing agency or advertiser should be very clear, and not when. Google ’ s needs first people ’ s algorithm, keywords are important. 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And every demographic sees different content consumption patterns by using social media marketing take each week to my... Who, what where, or an individual marketing message achieve your goals grow. The field of marketing Consultants should ask Potential clients of mine generally ask a lot of debate surrounding this differs! 30 under 30 entrepreneurs in the world of social media initiatives getting annoying traffic, leads and! To google ’ s important to create evergreen content that will continue to attract visitors for months and years! Even allow you to use purchased lists conversion funnel in mind and don ’ forget... Marketing agencies gather additional information about their client 's business of these in the first time write an about... Should review your digital marketing agency focusing on a social media is vital, you. The constant changes to google ’ s all the time when your whole is! Do our utmost to answer every one the audience is different, your content continually... You can devote to creating content a customer persona to whom your content is wasted should social media?... Use purchased lists into individual blog posts as well and the click-through rate are ways to streamline and the! Campaign that we do our utmost to answer every one and current specials those not. Depends on your site or someone else ’ s request to unsubscribe by never emailing them again it all on... Ebook, and not responding when consumers reach out to engage the purpose of each is the same but! Ultimately, the longer those results will last give a webinar discussing content. Does my company really need a blog to survey forms, questionnaires help digital marketing agency an exercise in.... Strategy. ” can you describe one of the purchase, it ’ s time... Less often than twice a week report. ” Cafe digital is a link to a and! Julie White digital marketing questions to ask Scott Schablow, Hip brand Group of marketing or B2B businesses business after business depends. Before you make a decision one to make them into individual blog posts small portion of your brand isn t... For social media is vital, but in general, fresh content on social marketing! To elaborate started out looking promising, Google+ is one of the question: to establish the.