Borgmann & Wegner 2011, 80‐81; Wegner & Minnaert 2012, 20). Process selection is primarily considered during: a) Planning b) Organizing c) Leading d) Controlling 3. 20. Which of the following might be considered as influencing strategies? 67. Command C. Control D. Getting others to follow 2. The qualitative research strategy places a value on: a) Using numbers, measurements and statistical techniques. 55. Those are: 77.____________ identifies a firm’s major competitors and their particular strengths and weaknesses in relation to a sample firm’s strategic position. Strategic management is an important part of any business which helps for strategy formulation and business decisions. Leadership MCQs Multiple Choice Questions 1. 18. d. respond to strategic actions, but not to tactical actions. 37. Long-term objectives should be all of the following except: 51. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. 45. The fundamental purpose of an organization’s mission statement is to . When the aggregate demand … Strategic Management, MCQs, Multiple Choice Questions. Serve as guidelines for action, directing and channeling efforts and activities of organization members, c. Are not important for employee motivation and identification, d. Do not provide a basis for organizational design, d. Should be confidential and not to be communicated throughout the organization. Account Disable 12. c. is mainly intended to emotionally inspire employees and other stakeholders. Prohibited Content 3. Demand-pull inflation is a tenet of Keynesian economics that describes the effects of an imbalance in aggregate supply and demand. Uploader Agreement. Does our scheduling strategy still fall on the right place on the push-pull scheduling spectrum? Which of the following is an element of a firm’s remote external environment? a. cost to a producer to exchange equipment in a facility when new technologies emerge. Which group would be classified as a stakeholder? 36. Leadership MCQs Multiple Choice Questions 1. 97. a. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? The product demand as high. 7. 53. Different scheduling strategies are appropriate depending on the nature of your product. To create paragraphs in your essay response, type
at the beginning of the paragraph, and
at the end. 52. c. one-time costs suppliers incur when selling to a different customer. At the start of any set of multiple choice questions is … 90. ST Strategies is an important strategy to, a. Porter’s value chain 2. Evaluate effectiveness of control system to measure achievements. Push vs pull marketing is an often discussed topic when considering your marketing strategy.With that, we also talk about the two types of potential customers that each strategy brings you – “push traffic” and “pull traffic” respectively.. a. it provides an objective view of management problems. ADVERTISEMENTS: b. mission . Pull Strategy With Pull strategies, marketing efforts are ultimately directed at the consumer or end user and are loaded with a lot of promotional offers to support the campaign such as; contests, coupons, free samples etc. b. economies of scale in the industry are high. Using the push strategy is most appropriate when _____. The immediate external environment includes: 58. Competitors are more likely to respond to competitive actions that are taken by. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. b. Two way for the most common best business marketing strategy to implement Pull strategies. Remember: A push factor is something that would compel someone to leave their homeland. THANKS. Under the pull supply chain, the process of manufacturing and supplying is driven by actual customer demand. Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. 59. However not many know that there a few strategies that can be employed when taking such multiple choice question tests or MCQ tests. Your browser either does not support scripting or you have turned scripting off. 98. a. Module. DAGMAR stands for _________ Advertising _______for __________ Advertising __________. 41. University of Delhi. d. Evaluate effectiveness of the strategy implementation process. According to the five factors model, an attractive industry would have all of the following characteristics EXCEPT: c. a moderate degree of rivalry among competitors. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives? 44. a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. b. XYZ shall hire only those individuals who have with sufficient educational levels so as to be of benefit to our customers, c. The customers of XYZ shall include global and local consumers of gas and oil products and domestic users of nontoxic chemicals, d. The technologies utilized by XYZ shall focus upon development of alternative sources of gas and oil so as to remain competitive within the industry. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item Answer: B a. All rights reserved. When defining strategic management the most important thing to remember is that it is: b. 66. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? "Quality is defined by the customer" is : An unrealistic definition of quality A user-based definition of quality A manufacturing-based definition of quality A product-based definition of quality 2. Which of the following defines what business or businesses the firm is in or should be in? Strategic decisions ostensibly commit the firm for, 94. c. belief by customers that a product is unique. 2. 3, 2013 strategies, promote the individuals’ already established learning strategies and their creation of new knowledge. d. the move toward a contingent workforce. Which strategy is effective when new, but related, products could be offered at highly competitive prices? Creating image of product in the minds of target group is called a) Marketing b) positioning c) Branding d) Popularizing Ans: B … A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. A pull strategy is all about getting the customer to come to you. An analysis of the economic segment of the external environment would include all of the following EXCEPT. What is a push factor? Push and Pull strategies in supply chain logistics helps companies map out their supplies based on various factors based on their exact needs. A pull strategy aims to establish a brand following and gather people toward your products and services. b. is an internally-focused affirmation of the organization’s financial, social, and ethical goals. b. respond quickly to competitive actions. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? It represents the marginal factor in decision-making. University. Working fast helps you save time on the easy stuff to focus on the hard stuff. Before uploading and sharing your knowledge on this site, please read the following pages: 1. 5. What is meant by the term ‘Stakeholder’? b. MCQ: Unit-1: introduction to Operations and Supply Chain management 1. b. cost of changing the firm’s strategic group. d. capital requirements in the industry are high. Strategy B. A Pull positioning strategy targets: Name three generic marketing communications positioning strategies. 38. Product costs include direct material and draw (“pull”) consumers to the product. DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45 MCQ SUb:aDvERtISInG & sAles PROMOtIOn(605) class: bbaty vi sem Prof.Maya Jadhav www.dacc.edu.in ANSWER -b 26. Please sign in or register to post comments. What is a Pull Marketing Strategy? 100. ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : Which strategy is appropriate when an organization competes in an industry characterized by rapid technological developments? Chapter 4: Advertising: Strategies, Planning & Positioning. Forecasting tools can be broadly categorized into two groups. Long-term objectives should be all of the following except: 88. d) All of the above. Using the push strategy is most appropriate when _____. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. d. one-time costs customers incur when buying from a different supplier. What are the means by which long-term objectives will be achieved? Which of the following focuses on supporting the corporate and business strategies? Strategic Management (MG3047) Academic year. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Services, Worldwide Optimization, and Transport, d. Strengths, Weaknesses, Opportunities, and Threats. c. product differentiation in the industry is low. Marketing Management (C10) Uploaded by. Effective strategic development at all levels needs to be based on the setting of clear and detailed: Strategic balance considers the relation between: All objectives should be – complete these words. b. A pull strategy is appropriate when . It contrasts with a push strategy where the aim is to get the product into places where it will be seen by shoppers and bought as an impulse buy. Research Methodology (MGMT 502) Uploaded by. Firms with few competitive resources are more likely. What type of process would a fertilizer plant be most likely to use Strategic management involves the_______, directing, _______ and controlling of a company’s strategy-related decisions and actions. Which of the following is an issue considered in developing corporate strategies? Dear Readers, Welcome to SOA Objective Questions and Answers have been designed specially to get you acquainted with the nature of questions you may encounter during your Job interview for the subject of SOA Multiple choice Questions. 24. Porters generic strategy; Porters diamond model; Porters Five force model; Download the paper here MCQ ON IB. Name three generic marketing communications positioning strategies. c. It should be coupled with analysis in decision-making. Marketing distinguishes between two kinds of promotional strategies: push and pull. 57. to push their products to be seen by consumers, sometimes right at the point of purchase. 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