You are probably interested in this book because you are a creative entrepreneur and want advice on how to market yourself, your business and your product or service. Found insideThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and ... Found inside – Page 1243While there are many Chinese brands that are valuable within the China country market, relatively few Chinese brands have played strong roles on the world ... The WealthTech Book provides investors, advisors and finance visionaries with an invaluable resource for tapping the huge customer potential of this rising market. Found insideJing Wang shatters this myth, showing how online activists in China are quietly building powerful coalitions for incremental social change. This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Found insideIn 2020, she published the book International Digital Marketing in China. Regional Characteristics and Global Challenges (Palgrave Macmillan). Found insideThis book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology. Found inside – Page 2An initial literature review focuses on challenges for B2B marketing in China by Western (American) firms, specifically through online marketing strategies, ... Found insideThis book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a ... The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an ... 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