Advertising Agencies Create Significant Exposure. Knowledge of target market, the media habits and exposure of the target market are required for this purpose. It may help the copy and art personnel, to create better advertisements for their clients. These people are highly skilled and creative. Advertising planning is a primary function performed by ads agencies. A firm engaged in providing services of advertisement for clients to create awareness and market for them is known as advertising agency. Even Wikipedia defines the role of the ad agency in very familiar terms – “a service business dedicated to creating, planning and handling advertising for its clients… The world has changed The reality is, the world’s changed and marketers have had to rethink why they hire ad agencies and the roles they want them to play in their businesses. It involves making a proper blueprint of whole advertisement campaign to be performed. It … It has to ensure a proper coordination between the clients, sales force and the distribution network to ensure long-run success of the advertising programme. It also performs non-advertising functions for them. The primary purpose of an advertising agency … In performing this function, the agency should have full information about the products. Talent & Creative productions The basic function of an Ad Agency is providing talent. Employees become knowledgeable about a particular client which facilitates continuity in servicing This function is performed after doing research about the client products, its competitors, target audience, market area etc. 8 Important Functions of Advertising Agencies, Important Functions of Advertising Agencies, Objections to Advertising – Economic, Social and Ethical Objections, Advertising | Meaning | Definition | Objectives | Kinds, Advertising in Magazines | Advantages | Disadvantages, General and Specific Objectives of Advertising, 5 Important Criteria for Selecting Newspaper Advertising, Roles Played by Various Professionals in Preparation of Advertising Campaign, Weaknesses of Trade Union Movement in India and Suggestion to Strengthen, Audit Planning & Developing an Active Audit Plan – Considerations, Advantages, Good and evil effects of Inflation on Economy, Vouching of Cash Receipts | General Guidelines to Auditors, Audit of Clubs, Hotels & Cinemas in India | Guidelines to Auditors, Depreciation – Meaning, Characteristics, Causes, Objectives, Factors Affecting Depreciation Calculation, Inequality of Income – Causes, Evils or Consequences, Accountlearning | Contents for Management Studies |, its position in the competitive market, and. Well, through the ad campaigns that they produce for their clients. This department sets up a work schedule and a routing sequence for each advertisement, and then supervises its progress through various stages in the agency. Many agencies also render special services in such areas as market research, publicity, preparation of product literature, etc. These agencies involve people with specialized skills and knowledge who are well versed in marketing, advertising and consumer behavior. Attractive ads help to increase the sales of the product.Â, Advertising agency gathers information related to the client's product. Therefore, an advertising agency needs to perform several functions towards achieving this objective. The creative department is composed of writers and art directors. The functions of advertising as an economic instrument is to promote the market relations of supply and demand, which is produced by providing a consumer audience information models made on the market offers. The function of this department is to transform copy, illustrations and layout into a satisfactory printed advertisement. The agency enters into contracts with the suitable media and the stage is set for creating an effective advertisement to suit the advertising media. Today the term agency is a legal misnomer. An advertising agency is a self-governed organisation of creative people who study intensively and prepare marketing and advertising plans. The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. 1) Advertising agency The team of the advertising agency consists of a creative set of people whose main function is to come up with a perfect advertising plan and then create a successful advertising campaign with the help of both online and offline advertisement sources like print media, radio, televise, or social media sites. 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