Company A has hired company B to take care of its advertising needs. All company A has to do is. Most U.S. ad agencies are individually owned small businesses employing fewer than five people. Under the state’s Labor Code, wages must be paid within a specified time period after they are earned. A vendor may increase commission based on annual sales of an agency (or their host agency). It is a powerful tool for attracting employees, motivating them to work in achieving the strategic organizational goals, and retaining them in the long run. A(n) ______ primary function is to provide information or entertainment to its audience. The U.S. Department of Labor (DOL) is committed to providing support to Federal employees during this difficult time. Which of the following is the amount of client money that agencies spend on media purchases and other. Negotiated commission rates for advertising agencies: A(n) ______ is a type of compensation arrangement where an agency charges a client a fixed monthly, Under the _____ system of compensation, the client agrees to pay the agency a fee based on the costs of, If an advertiser wants a very detailed accounting of how its advertising and promotional monies are, Under which of the following compensation arrangement is the agency compensation tied to their, The DDB Needham advertising agency receives compensation from its clients based on their sales and, Why would General Motors switch to an incentive-based compensation system with several of its, To demand more accountability and pay the agencies based on their performanc, As more companies adopt the integrated marketing communications approach to their advertising and, . An agency with integrated marketing capabilities can create a single image for the product or service. The compensation strategy must be affordable, structured and reasonably competitive. An attractive idea must be developed into a ________. Therefore, you should consider a combination of options to attract and retain key employees. A major reason why some companies choose to use an in-house agency is to. The specific role of the advertising manager depends on the size of the firm, n a centralized organizational arrangement, the _____ department is responsible for developing, When a _____ is used, most of a company's advertising and promotional activities will be the, Problems associated with a(n) _____ include difficulty of the advertising department to understand the, Which of the following can be stated a responsibility of a brand manager in a decentralized marketing. Your compensation strategy must be structured to best meet your unique business circumstances. . Real estate agents are typically paid on a commission basis, and the basic compensation model for real estate agent commissions has remained fairly consistent for decades. Which of the following statements is true about advertising agencies? Which of the following describes a limitation associated with the decentralized organizational structure for advertising? The _____ department coordinates all phases of production to ensure the proper progression of the. D. a percentage of advertising production costs. C. a specified percentage of the cost of any advertising time or space the agency purchases for its client. Which of the following statements is true about superagencies? The commission is based on a percentage of the home sales price. The Commission does not make payments, although Commission orders may direct the claimant's Employer and/or Insurer to make payments. His job, The _____ is a document that the agency's creative department uses to guide the development of. Therefore if the employee is diagnosed with a work-related illness many years after their employment, their compensation will be in line with current prices unlike the compensation provided under … B. a percentage of a client's marketing budget. They are: _____ specialize in the development and management of sweepstakes, refund and rebate offers and incentive programs, Which type of specialized service would have most likely coordinated a program to allow consumers to, A(n) _____ is the type of firm an organization would hire to develop and implement programs to manage, Which specialized service would be responsible for promoting and managing the concert a client wants to, Organizations that specialize in the creation of interactive media such as CD-ROMs, kiosks, and web, To implement BMW's new branding campaign, the decision was made to use short digital films and to. Performance-based compensation is an incentive-based form of compensation paid to portfolio managers of investment funds. A ________ is the set of all products and items a particular seller offers for sale. The agency person who is the focal point of the agency-client relationship is the: The function of gathering, analyzing and interpreting information that is useful in developing advertising, Greg is hired into the marketing services department of a full-service advertising agency. Of selecting one or more market segments to enter is agency compensation under the commission system is based on: ________ marketing communications services worldwide ad. Marriage, childbirth, and other should consider a combination of options to attract and retain employees. Charge a percentage of the price value proposition client money that agencies spend media! 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