Digital media must synergize with traditional media in order to work most effectively. 29. Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice What kind of advertising is this? (Scenario 134) Gretta's Garden plans to use a particular type of advertising to announce a new addition—the full line from Holland Hothouse, a grower of award-winning tulip bulbs and rose bushes. Instead of seeing that, however, the NYTimes asked if it was something in their blood. c. Magazines are free of ad clutter that other forms of media are subjected to. 32. The magazine reaches a highly selective audience by offering content on fishing as a leisure activity. Which of the following is one of those disadvantages? a. simplest buying procedures. Which of the following is true of syndicated television? 95. False (used to skip commercials & watch only programming itself), 25. 71. A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications. a. 9 out of 10 regular subscribers to a newspaper come from a Caucasian background. The most widely accessed satellite programming is available from DirecTV and DISH Network. What they don’t do well is provide much help toward specific target demographics. As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global. a. As a media class, television has many advantages. a. use primarily print media, 38. 19. Awarded by the European Alliance of News Agencies, the annual prize recognises editorial innovations which address problems facing the news media industry. One disadvantage of using newspapers as an advertising medium is (Points : 2) an inability to cover local markets. By frequently repeating his advertising messages. 1; 2; 3; last. By the time its readers receive an edition, some of the trends suggested by it are already known to them. The youngest of the Cambridge family, aged two, stepped out for his first public appearance in over a year at the weekend. Share your own to gain free Course Hero access. Which of the following is an incorrect statement and would not be a good reason for this placement? Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded. For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium. You find that you can be able to reach more demographics profiles, and this is an excellent medium in the way that you carry out your various activities. Course Hero is not sponsored or endorsed by any college or university. Media; News; European Carton Excellence Award for Profhilo packaging: rewarding excellence ; European Carton Excellence Award for Profhilo packaging: rewarding excellence 04 November 2020. A ratings point indicates that 100 television households in a given area were tuned to the program being measured. In this way, the retailer is buying: 92. Read industry news so you can keep an eye out for changes, so you know when media outlets are launching, shifting online or ceasing publication and so you are aware when new editors or producers have been appointed. 67. They spend their time to write products for selling. a. 65. Publisher city: publishing company, copyright date. Newspaper, television, and radio news programs have all had to adapt and diversify to compete for a share of the market. Gretta's Garden plans to advertise about the new addition in the local newspaper and Holland will be paying 20 percent of the media bill. readers damage the paper when clipping coupons. Magazines have long lead times. Medium (software requirement needed to … Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: 91. In the U.S., the majority of the creative effort and money is spent on _____ ad campaigns. b. retailers targeting local geographic markets. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. (Scenario 13-3) You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing. Passalong readership occurs when other people visit a magazine subscriber's home or professional office and look. Printed newspapers' circulation has plummeted over two decades and the pandemic is another kick in the guts. Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic. d. the proportion of households that are using TV during a specific time period. This would suggest the use of: 97. The only exception to this rule would be for businesses that wish to target fairly wealth Caucasian households. Radio advertising has its disadvantages, and many are being addressed at this convention. Which of the following advantages is the media planner most likely referring to? Narrowcasting is an example of which of the following advantages of television? 59. Over the last two weeks, at least six journalists have been attacked, injured, and/or arrested as they covered 2021 election-related events. Rapper and producer Dr Dre posted that he was “doing great” late Tuesday after being hospitalized with a possible brain aneurysm. When Geico insurance runs commercials on TV, it gets an advantage that cannot be matched by radio or print media. 43. Which of the following is an advantage of radio as a media class? Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. T hailand worked hard and fought back COVID-19 with public health. For which of these potential advertisers are newspapers most likely to be a suitable choice? 07. 76. 29. As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers. Add the garlic and fry, stirring frequently, until garlic is lightly browned. As the newspaper page offers a small and relatively expensive format, advertisers cannot provide a lot of information to the target audience at relatively low cost. 81. ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . a. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. 20. A Labour MP has been condemned after praising Extinction Rebellion for 'excellent work' after they blocked the printworks of most of Britain's major newspapers.. The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests. The leaflets are ready to be tucked into the. We both print small and medium runs, from 1 to 1000's copies. 13 November 2020. Over time, Medium has increasingly introduced money and curation into the mix. Medium visitors can only read a certain number of curated articles … 57. Course Hero has all the homework and study help you need to succeed! A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. Printing a newspaper on digital presses is affordable, fast and flexible for any type of projects. 2020 Outreach. d. companies targeting highly selective audiences, with specific economic and social backgrounds. 89. a. 7, 56410 Montabaur, -, mit Öffnungszeiten, Anfahrt, und Erfahrungsberichten. Hybrid models are very effective for ________ magazines because these models boost a magazine's ability to remain current. (Scenario 13-1) The client is interested in placing an ad in the teen magazine and cites several reasons why placing an ad in the magazine would be a good idea. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those, Retailers targeting local geographic markets, Advertisers looking for an uncluttered environment to publish ads, Companies targeting highly selective audiences, with specific. a. television. 94. (Scenario 132) A nationwide fastfood chain is developing next year's media plan and is reviewing the pros and cons of various media options. He asks for a quick overview of the creative opportunities offered by various major media. Fachpresse News . Al Kass … False (these are disadvantages of newspapers; magazines have long life), 17. President-elect Joe Biden reportedly uses Apple News to monitor the world's media, with the app used to collate headlines alongside reading other major outlets. Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs. Statistics around the world shows that the number of readers of newspapers is falling every year, and this is very reasonable. Newspapers provide excellent advertising opportunities when geographic locations are being targeted. Which of the following is a disadvantage of using television as a medium of advertising? A young lad from Cockermouth, Cumbria, wrote to the prime minister asking if the government had "thought about Santa coming this Christmas". What is one of the main disadvantages of magazines as a media choice for advertisers? Equally … Related topics: Communications, Arts, Physics, Technology medium medium 2 AWL noun (plural media /-diə / or mediums) [countable] 1 TC a way of communicating information and news to people, such as newspapers, television etc → media Advertising is a powerful medium. (Scenario 131) The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't. News & Media News and Archives Latest publications Agenda; INCUB Paul Wurth InCub Benefits; HOME > NEWS & MEDIA > NEWS AND ARCHIVES > 150 YEARS OF EXCELLENCE. Off-network syndication refers to television shows that have been developed specifically for sale to individual stations. Radio networks are different from TV networks in the sense that TV networks can deliver programming via satellite, whereas radio networks cannot. 56. She needs to keep in mind that when comparing the two, television: c. allows an advertiser to repeat a message more frequently. True, b. Creative constraints and cluttered environment. Newspapers offer advertisers more creative options than those available in the broadcast media. 35. (Scenario 13-4) The research conducted by Gretta's Garden suggests that besides being able to afford plants for their homes and gardens, the only thing most customers have in common is that they live within the immediate geographic area. The client finds out, however, that the stations have no standard fees for various spot lengths. Newspapers use datelines when the information for a story is obtained outside the paper’s hometown or general area of service. Newspapers are great for many projects, but not for all. True. How can George best take advantage of his spot? We’ve got course-specific notes, study guides, and practice tests along with expert tutors. The owner now wants a highly creative, cutting- edge campaign that shows the excitement of playing the guitar and gets the attention of both younger and older musicians. In addition, quality and accuracy are the main target that every publishers aim for, so that, if readers want to read excellent products, they have to pay more to get it. The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising. The user-friendly navigation will let you view the pages of each edition as you would with the printed copy of the newspaper and lets you search instantly, save stories and share them with friends on social media. 150 YEARS OF EXCELLENCE This 4 th of November officially marks the 150 th anniversary of the Paul Wurth company, as it was on 4 th of November 1870 when the judicial authorities of Luxembourg cleared the way for … Zoned editions demonstrate one of newspapers' biggest advantages for advertisers. The greatest advantage of television as an advertising medium is its ability to: c. send a message through sight and sound. c. Radio offers a low absolute cost that television can't match. 70. 41. A grocery chain delivers leaflets that contain an ad about the chain. To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. Oktober 2020. In this case, which of the following would be the best media choice for advertising? Which of the following statements about newspapers as an advertising medium is true? They are: 62. 102. (Scenario 13-4) Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. In several paintings, clothing—I’m thinking of the excellent floral socks in Tia (2017)—or other items of note in the sitter’s periphery, really come to the fore. (Scenario 13-4) Gretta's Garden also consults with a media outlet about advertising its products. 30. 42. What are two of the main disadvantages of newspapers as an advertising medium? c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them. (Scenario 132) George, a participant at a convention, has recently taken over his grandfather's bakery in a Midwest city. 54. You tell him that, in general,: d. radio offers creative avenues and is especially geared toward musical spots. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. What is the program rating for American Family within the Houston market? Check back often for new releases and additions. Assess your target audience The first thing you need to decide when creating your media list is who your target audience are and how best to reach them. Chairman David Armitage said: "2020 has proved to be an excellent year for us, despite all the political uncertainty surrounding Brexit and the chaos called by the global pandemic. True, 2. Exclusive rewards for subscribers. A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. Which media type is the salesperson most likely talking about? 14. news 18 October 2020 His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, stated that the UAE government excellence development march, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been moving forward for more than 25 years, achieving unprecedented successes in all government fields. They are also interested in the information about the plants and staying up-to-date on what Gretta's Garden has to offer. Authentic newspapers from your day of birth. Radio offers potential advertisers the _____ among all media. Newspapers themselves were once new media. What type of television transmission broadcasts programming over airwaves to affiliate stations across the United. 21. On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media. 7 key characteristics of Social Media; 5 characteristics of a good news report; What are kickers and why newspapers use them even today; How to use punctuation marks in headlines; 8 key characteristics of Social Networking Sites; Why the inverted pyramid is the best way to write for web; 7 key differences between Social Media and Traditional Media Start by researching what your target audience are interested in and how they prefer to consume information including via blogs, websites, TV programs, newspapers or magazines. a. 10. Feedback: The advantages of using newspapers as an advertising medium are: excellent coverage of local markets; ads can be placed and changed quickly; ads can be saved; quick consumer response; low cost. 16. ADAPT European Researchers’ Night. a. The owners of Kelly & Kallihan Funeral Home want their ads to appear alongside other funeral related ads. 90. o Local retailers often use newspapers as their sole advertising medium. The Media’s Big Six. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Flyfisher magazine is published by the Federation of Fly Fishers. More about the MSNBC Rachel Maddow Show airing weeknights at 9 PM. 48. Yet as Andrew Pettegree explains in an elegantly written and beautifully constructed account, it took several centuries before they became the dominant medium for news. Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” View more View all work. 50. 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